I was looking for a new natural shampoo because my old brand was made in the US, they changed their formula, I started shedding more hair with the new formula, the new formula was very hard to rinse off, and my scalp didn't feel too happy after wash day. This lavender shampoo feels and smells amazing and it doesn't create lots of lather so it's quite easy to rinse off. In spite of my hair feeling a bit squeaky while rinsing, my hair is incredibly soft and doesn't feel dry at all. My scalp feels quite happy after washing my hair too! I would definitely recommend. Plus... It's made in Victoria, so I even save the planet the product shipping.