Before Nezza Naturals,
There was a father and daughter. Tucked amidst a thicket of trees and ferns on Galiano Island,James Trueit, a contractor by day, would play with essential oil blends by night. No sooner than he gifted these blends to family and friends, he started to receive requests—a salve here, a balm there. Enlisting the help of his youngest daughter, Sasha, James’ passion project grew organically—today, we know it as Nezza Naturals.
The Story Behind the Name: Nezza Naturals
When it came time to name our growing brand, we searched for something that felt natural—something that sounded like it belonged in the forest, just as much as it belonged in your bathroom cabinet. The name Nezza came to us one evening: soft, simple, and rooted in nature.
Only later did we learn that in some cultures, “Neza” means pure—an unexpected discovery that felt perfectly aligned with our mission.
Today, Nezza Naturals is more than just a name. It represents our values: purity, sustainability, simplicity, and the deep connection between people and the planet.
"The ingredients we choose aren’t just about what we put on our bodies—they’re about what we return to our water and our environment."
— Sasha Prior, Co-Founder
James Trueit
Co-Founder
Carpenter by trade, environmentalist by instinct, and innovator at heart, James was living sustainably long before it became a global movement. He once ran a juice bar in Costa Rica, long before smoothie culture hit the mainstream, and was talking about essential oils long before it was trending.
Today, James leads product formulation, ingredient sourcing, and operations at our Victoria production facility. He's created over 400 products by hand—and if you meet him at our flagship store, he’ll happily chat about the sustainability of West Coast tree oils (his specialty).
JT's Top Picks
Sasha Prior
Co-Founder
Sasha’s journey started when her dad handed her a small bottle of lavender oil to treat her skin—steering her away from harsh over-the-counter chemicals. That simple moment sparked a lifelong passion for natural wellness.
Certified in aromatherapy, Sasha manages both the in-store and online customer experience and leads all marketing efforts. Her plant knowledge runs deep—ask her the botanical name of something, and she probably knows it.
Sasha's favourites
Our Products
Still handcrafted. Still West Coast. Just a little bigger.
Every product we make is still handmade in small batches at our facility just outside Victoria. We've scaled up since the early days, but our mission hasn’t changed: create effective, earth-friendly products using pure ingredients sourced directly from nature.
From skincare and body care to home products and essential oils, we keep it clean—free from synthetic chemicals, respectful of your body and the planet.
Sustainability Matters
We believe caring for your skin shouldn’t come at the planet’s expense. That’s why we:
- Use biodegradable and plant-based ingredients
- Operate a low-impact production facility
- Offer refill options, bulk sizing, and package exchanges programs.
- Package and ship with eco-conscious materials
- Green Leadership Award status from Vancouver Island Green Business Collective
- Surfrider Foundation Approved.
We’re proud to be a certified green business, and we’re always looking for new ways to reduce our environmental footprint.
Visit Us
Where natural products meet down-to-earth people. Come in, ask questions, sample products, refill your bottles—even talk with us about ingredients to make your own skincare.
Whether you’re a first-timer or a longtime customer, you’ll find natural care and knowledgeable folks who love what they do.
Downtown Location
Downtown
587 Johnson Street
Victoria, BC V8W 1M2
Hours
Monday to Saturday: 10 am to 6 pm
Sunday: 11 am to 5 pm
Stat Holidays: 11 am -5 pm
Phone: 250-388-9171
Hillside Location
Hillside
Hillside Centre
1644 Hillside Ave, Victoria BC
Close to Purdy's and the food court entrance.
Hours
Monday: 11 am to 5 pm
Tuesday: 10 am to 6 pm
Wednesday to Friday: 10 am to 6 pm
Saturday: 10 am to 6 pm
Sunday: 11 am to 5 pm
Phone: 250-590-2820