Eye Makeup

Pure Anada Mascara

• Description
• FAQ'S
• Ingredients
• How to use

• Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free.

  You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

   

  - Amazing volume & length

  - Water-resistant (not water-proof)

  - Made in Canada

  - Vegan and Cruelty Free

  - Gluten Free

   

  ORGANIC | NATURAL | VEGAN | CANADIAN MADE

• I have sensitive eyes. Will this mascara be any different than other products on the market?

  Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard.

   

  I've heard that mascara should be replaced every 3 months. Is this true for this natural mascara as well?

  Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may acquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube!

  Also, it is imperative that you do not share mascara with friends or family.

   

  Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?

  You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

   

  Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from this natural mascara?

  This is where it was critical for us to rise above the competition.

   

  What is the point in wearing a natural product, if it runs into your eyes and down your face?

  Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

   

  Is Pure Anada natural mascara vegan?

  Yes, Pure Anada mascara is vegan.

   

  Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?

  To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.

   

   

• INGREDIENTS: Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea (Olive) Fruit Oil, Cetyl Alcohol, Coernica Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, CI 77499 (Iron Oxide), Aminomethyl Popandiol, Phenoxyethanol

• Apply to the eyelashes by starting as close to the eye as possible and gently pull through the lashes.

  Allow to dry and apply another coat if desired.

  Pure Anada Mascara is great for layering.

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Elate Clean Essential Mascara

• Description
• Ingredients
• How to Use

• A truly universal mascara that adds length and volume for every beauty style. With one light coat for a natural eye-opening look, to clean and smooth layers to bravely go bold- this mascara transitions effortlessly. Feel the lash-hugging wand glide through each lash to avoid clumping, and keep your mascara put with the water and sweat resistant formula.

  Size: 10g/0.35oz

   

  NATURAL | VEGAN | CANADIAN MADE

• Clean, Vegan, cruelty-free ingredients:

  Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea Fruit Oil (Olive Oil), Vegetable Source Cetyl Alcohol (Coconut), Copernicia Cerifera (Carnauba Wax), Euphorbia Cerifera (Candelilla Wax), Vegetable Glycerin, Stearic Acid, Acacia Gum, Black Iron Oxide (CI 77499), Aminomethyl Popandiol (Ph Adjuster), Phenoxyethanol (Preservative)

• Apply to clean dry lashes. Buildable, add more coats as needed.

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Elate EyeLine Pencil

Express your own unique beauty with this vegan, cruelty-free and low waste eyeliner. Aligned with our company sustainability mandate, the Elate EyeLine Pencil is made with low environmental emissions and...

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Elate Pressed Eyeshadow

Create an array of unique looks with Elate's range of vibrant eye colours. Vegan and cruelty-free, each eye shadow will come minimally packaged in plant-able seed paper and can be combined...

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Elate Origin Liquid Eyeliner

• Description
• Ingredients
• How to Use

• With gluten-free and vegan ingredients, this easy-going liner is gentle for the most sensitive eyes. The water-resistant formula will stay put no matter what your day puts you through, and, with steadfast colour, this liner is ready to go as bold as you are. 

  Origin is a versatile matte black.

  Gifted is a gilded medium bronze.

  Size: 5ml

  
  

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  NATURAL | VEGAN | CANADIAN MADE

• Clean, Vegan, cruelty-free ingredients:

  Aqua, Mica (CI77019), Iron Oxide (CI77499), Hydrolyzed Corn Starch, Cetearyl Olivate, Sorbitan Olivate, Glycerin, Leuconostoc/Radish Root Ferment Filtrate

• Apply to clean dry lids. Buildable, add more coats as needed.

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