Elate Better Balm

I have sensitive eyes. Will this mascara be any different than other products on the market?

Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard.

I've heard that mascara should be replaced every 3 months. Is this true for this natural mascara as well?

Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may acquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube!

Also, it is imperative that you do not share mascara with friends or family.

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?

You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from this natural mascara?

This is where it was critical for us to rise above the competition.

What is the point in wearing a natural product, if it runs into your eyes and down your face?

Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?

Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?

To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.

INGREDIENTS: Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea (Olive) Fruit Oil, Cetyl Alcohol, Coernica Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, CI 77499 (Iron Oxide), Aminomethyl Popandiol, Phenoxyethanol

Apply to the eyelashes by starting as close to the eye as possible and gently pull through the lashes.

Allow to dry and apply another coat if desired.

Pure Anada Mascara is great for layering.

Clean, Vegan, cruelty-free ingredients:

Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea Fruit Oil (Olive Oil), Vegetable Source Cetyl Alcohol (Coconut), Copernicia Cerifera (Carnauba Wax), Euphorbia Cerifera (Candelilla Wax), Vegetable Glycerin, Stearic Acid, Acacia Gum, Black Iron Oxide (CI 77499), Aminomethyl Popandiol (Ph Adjuster), Phenoxyethanol (Preservative)

Apply to clean dry lashes. Buildable, add more coats as needed.

Ingredients: Butylacetate, Ethylacetate, Nitrocellulose, Acetyl Tributyl Citrate, Adipic Acid/Neopentyl, Glycol Trimellitic, Anhydride Copolymer, Isopropyl Alcohol, Acrylates Copolymer, Stearalkonium Bentonite, Styrene Acrylates, Copolymer, Silica, Alumina, Benzophenone-1. May contain: Mica, Iron Oxide, Ultramarines, Manganese Violet, FD&C Colorant (CI77491, CI77499, CI77891, CI77742, CI77007, CI77891, CI158501)

Pure Anada Glamour Polish is amazingly long-lasting when applied with the Super Base Coat and the Free Top Coat.

Clean, Vegan, cruelty-free ingredients:

Triglyceride, Ricinus Communis (Castor) Oil, Simmondsia Chinensis (Jojoba) Oil, Cetearyl Olivate & Sorbitan Olivate, CI 77019 (Mica), Cocos Nucifera (Coconut) Oil, Oryza Sativa (Rice Bran) Wax, Euphorbia Cerifera (Candelilla) Wax, Argania Spinosa (Argan) Oil, Silica, Bambusa Arundinacea (Bamboo) Stem Extract, Argania Spinosa (Argan) Shell Powder, Cocos Nucifera (Coconut) Shell Extract, Borago Officinalis (Borage) Oil, Daucus Carota (Carrot) Root Oil, Oenothera Biennis (Evening Primrose) Oil, Hippophae Rhamnoides (Seabuckthorn) Fruit Oil, May Contain (+/-) Iron Oxides (CI 77492, CI 77491, CI 77492), Titanium Dioxide (CI 77891), Ultramarines (CI 77007)l

TO BRIGHTEN: Apply a lighter shade of this clean beauty concealer to the under eye or dark pigmentation, by using Elate’s Vegan Blending Brush or your fingertips. Blend, and set with your favourite Elate setting powder. TO CONCEAL: Apply the Creme Revealer that matches your skin tone to acne, scars, blemishes and light discolourations by using Elate’s Vegan Blending Brush. Blend, and set with your favourite Elate setting powder.