Nezza Naturals

- Our Story -


Organic, eco-friendly, natural products for all skin types. Handmade with love by our people in Victoria, BC.

Nezza Naturals was co-founded by James Trueit and his daughter Sasha Prior on Galiano Island B.C. in 2004. They both share the belief that plant based ingredients hold powerful healing qualities and what you put on your body is as important as what you put in it!

Sasha Prior is dedicated to creating and promoting the use of all-natural alternatives for body, bath, beauty and home care products.

She has been the co-owner of Nezza Naturals for over 13 years now. She loves what she does and will always try to empower and educate her customers on the amazing potential of natural skin and health care for the better of the planet. Sasha trained as an aromatherapist at Healing Scents Holistic Clinic.

James spent years researching and formulating over 400 products.

They then opened a beautiful retail and manufacturing location in Victoria B.C. Canada.

The dream of Nezza Naturals began on Galiano Island B.C.

James Trueit started hand making aromatherapy blends and therapeutic skin care for friends and family and soon after sold at local markets.

James has spent years researching and formulating the high quality and genuinely natural products found at Nezza Naturals.

“Our goal is to keep our bodies healthy,

but another reason we use all these ingredients is

the environment and what we’re putting back in the water.”

- Sasha


With the help of their amazing team of ‘Nezza Naturalists’ the company has blossomed into a leader of natural skin care and alternative lifestyle products.

About Us



Galiano Island, off Canada’s west coast, is one of the most beautiful places you can imagine. James raised his family there, building custom homes. But he had always nurtured a keen interest in natural health and holistic healing, and even studied homeopathy in India, where he has travelled many times.


Once his children left the nest, he had more time to devote to his passion: researching natural ingredients and making his own products.


“One thing led into another, but it was never deliberate and there wasn’t a business plan,” says James. “It was basic curiosity. It just seemed to be the direction to go in.”



Starting with essential oils, James turned his natural talent for blending into a refined craft. He then moved on to healing salves, muscle balms, massage balms, and creams, selling his small line of products at a local market. As more people tried his products, he got busier and busier. That’s when his daughter Sasha Prior, who was 21 at the time, decided to help him over the summer. “I wasn’t expecting to work more than three months,” she says. “But I just got hooked on it, and got certified as an aromatherapist and spa practitioner. “ Father and daughter became business partners. “We were always close, and we were a team from the beginning,” says James. “I feel very fortunate that she displayed an interest in it and was at my side that whole time.”


As it turns out, Sasha’s love of connecting with people and helping them improve and enhance their health was as strong as her father’s love of creating all-natural products.


“There’s a lot of enjoyment that comes from helping people,” says Sasha. “It’s is rewarding helping people discover natural alternatives and educating people about oils, where they come from and what they can do for you.”


All Nezza Natural products are made from very simple, non-toxic, high-quality ingredients.


At a time when words like “natural,” “organic,” and “green” are used so broadly, Nezza Naturals products truly are that.


That’s why customers love Nezza Naturals - and why the business has grown.

If you ask James Trueit how Nezza Naturals began, he would say, “It sprouted organically.” And it’s true: the Nezza Naturals story is about as organic as a business story can be. It started as the seed of an idea that grew into a passion and a hobby shared among friends.


Strong roots formed at a farm market stall, and now Nezza Naturals flourishes and continues to grow every year.


Now THAT'S success, naturally :)



Thanks again for stopping by Nezza Naturals.

- James & Sasha




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